Safety Awareness Campaign Aims to Cut the High Number of Pedestrian Deaths Locally

Sacramento, CA – Introducing Pete Walker – shroud in heavy, car-part armor, he may look like he just stepped off the set of the latest action Hollywood blockbuster, but he isn’t an action figure. In fact, as the symbol of the new California Office of Traffic Safety (OTS) pedestrian safety campaign, the armored man now walking the streets of Sacramento instead represents every pedestrian on the road.

In 2013, Sacramento County led all other surrounding counties on the list of needless tragedy with 39 pedestrians killed, a shocking 31.7 percent of all traffic fatalities. The new public education campaign, “Be Aware. Pedestrians Don’t Have Armor,” which launches today in the greater Sacramento region, highlights the importance of pedestrian safety awareness, regardless of whether you are on foot or behind the wheel.

For more information visit: http://www.ots.ca.gov/pdf/PED_Safety_Release_2015.pdf